tag:blogger.com,1999:blog-76842995056653258702011-11-27T15:58:26.886-08:00SEO-SEMhttp://www.blogger.com/profile/06277910677060009088noreply@blogger.comBlogger11100tag:blogger.com,1999:blog-7684299505665325870.post-91909431781701796202007-01-30T23:53:00.000-08:002007-01-31T00:45:21.607-08:00<span style="font-weight: bold;">Search engine marketing,</span> or SEM, is a set of marketing methods to increase the visibility of a website in search engine results pages (SERPs). The three main methods of SEM are:<br /> <br /><ul><li>Search engine optimization attempts to improve rankings for relevant keywords in search results by improving a web site's structure, content, and relevant backlink count.</li><li>Pay per click advertising uses sponsored search engine listings to drive traffic to a web site. The advertiser bids for search terms, and the search engine ranks ads based on a competitive auction as well as other factors.</li><li>Paid inclusion can provide a guarantee that the website is included in the search engine's natural listings. However, as of 2006 the leading search engine, Google, does not offer this service.</li></ul><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7684299505665325870-9190943178170179620?l=learnseosem.blogspot.com' alt='' /></div>SEO-SEMhttp://www.blogger.com/profile/06277910677060009088noreply@blogger.com4