Tuesday, January 30, 2007

Search Engine Marketing

Search engine marketing, or SEM, is a set of marketing methods to increase the visibility of a website in search engine results pages (SERPs). The three main methods of SEM are:

  • Search engine optimization attempts to improve rankings for relevant keywords in search results by improving a web site's structure, content, and relevant backlink count.
  • Pay per click advertising uses sponsored search engine listings to drive traffic to a web site. The advertiser bids for search terms, and the search engine ranks ads based on a competitive auction as well as other factors.
  • Paid inclusion can provide a guarantee that the website is included in the search engine's natural listings. However, as of 2006 the leading search engine, Google, does not offer this service.

4 comments:

SEO-SEM said...

Want to know more about SEO & SEM????
The most booming industry

SEO-SEM said...

Have you tried click to call faeture in google sponsor links section. It actually works i tried myself it's really coooooooooooooooool. You directly get connected to the client

prash said...

When will google give me the details of content network keywords !!!! confused

i want to track which of my content campaign keyword is working ???? i only kown which ad is performing but what about the keywords man

HELP GOOGLE HELP

prash said...

How do google calculate Quality Score :- I think the formula to calculate quality score sucks it's something very strange. No there no such thing, BID more you r on top, that's the only thing exist - Google is becoming too greedy now !!!!